Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today–especially since many are missing the one key ingredient that, if...
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As we aboard the subject of innovation you would traditionally find 2 groups of innovation: progressive and disruptive. Disruptive innovation is not standalone, it is shaped by a number...
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In his recent HBR online Article “Social Media’s Impending Flood of Customer Unlikes” ( http://blogs.hbr.org/cs/2011/09/social_medias_impending_flood.html?cm_mmc=email-_-newsletter-_-marketing-_-marketing092211&referral=00212&utm_source=newsletter_marketing&utm_medium=email&utm_campaign=marketing092211 ) BRIAN SOLIS points out that “Brands are furiously creating profiles in social networks...
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