As we aboard the subject of innovation you would traditionally find 2 groups of innovation: progressive and disruptive. Disruptive innovation is not standalone, it is shaped by a number of progressive innovations that at a point in time have a significant impact on a technology or a market. This is also valid for corporate...
In his recent HBR online Article “Social Media’s Impending Flood of Customer Unlikes” ( http://blogs.hbr.org/cs/2011/09/social_medias_impending_flood.html?cm_mmc=email-_-newsletter-_-marketing-_-marketing092211&referral=00212&utm_source=newsletter_marketing&utm_medium=email&utm_campaign=marketing092211 ) BRIAN SOLIS points out that “Brands are furiously creating profiles in social networks such as Facebook and Twitter in the hopes of building engaging communities with customers and giving people what the brands think they want.” “But are...
